// About

Designer, developer and part-time tutor.

Nine years of making things for small teams, and teaching the next lot how to test them.

readme.md — about wren

3 min read

W

I make products people can use on the first try, and I build them so your team can keep going without me.

I studied graphic design in Bristol, then spent two years making identities and packaging for local makers. Then I learned to code, because every website I designed was built by someone else, slightly differently, and I wanted to see it through.

Since then I’ve worked in agencies, in a travel-software company, and on my own. The pattern is the same everywhere. The projects that go well start with listening, move quickly to something people can touch, and end with a handover the team is glad to have.

Outside work I teach interaction design two days a week, sketch on trains, and look after a very old bicycle. I’m happiest when a client tells me their team stopped needing to ask what a screen does.

Bristol, UK

Last edited September 2026

01 Experience

Where I’ve worked and taught.

Six chapters, newest first.

Six chapters, newest first.

history — experience

6 entries

2024 to now

2024 to now

Lead designer

Studio Plume

Leading product and brand work for small teams, from first sketch to shipped front-end.

Leading product and brand work for small teams, from first sketch to shipped front-end.

2021 to 2024

2021 to 2024

Senior product designer

Harbourline Software

Owned the booking and payments flows for a travel-planning product used in 30 countries.

Owned the booking and payments flows for a travel-planning product used in 30 countries.

2018 to 2021

2018 to 2021

Designer and front-end developer

Kestrel & Co

Built websites and design systems for eleven agency clients, in code.

Built websites and design systems for eleven agency clients, in code.

2016 to 2018

2016 to 2018

Freelance designer

Independent

Identities, packaging and first websites for local makers and shops.

Identities, packaging and first websites for local makers and shops.

2022 to now

2022 to now

Part-time tutor, interaction design

West Country School of Art

Teaching second-year students how to test a prototype with real people.

Teaching second-year students how to test a prototype with real people.

2012 to 2015

2012 to 2015

BA Graphic Design

West Country School of Art

First-class degree, with a final project on wayfinding for small hospitals.

First-class degree, with a final project on wayfinding for small hospitals.

6 entries

Newest first

02 How I work

Three habits I won’t drop.

sketch-first.txt

Sketch first

Ten rough ideas on paper cost nothing. I show you all of them, then we choose two to test.

test-with-people.txt

Test with people

Five real users, one afternoon. Whatever they trip over is what we fix first.

leave-it-editable.txt

Leave it editable

Every site ships with a CMS and a short guide, so you never need to call me to change a headline.

03 Toolkit

The skills behind the work.

Eight things I do every week. Each one has a short note on how I actually use it.

Eight things I do every week. Each one has a short note on how I actually use it.

applications

8 items

Ui

Interface design

Layouts, type and colour that feel calm and obvious.

Daily

Pr

Prototyping

Clickable and coded prototypes you can test on a real phone.

Daily

{}

Front-end build

Components in code, from the first button to the last page.

Daily

Tk

Design tokens

One source for colour, type and spacing across design and code.

Weekly

A11

Accessibility

Contrast, focus order and screen reader checks in every project.

Every project

Mo

Motion

Transitions that explain, never decorate.

Weekly

Cm

CMS modelling

Content structures that a non-designer can edit safely.

Weekly

Ux

User testing

Five people, one afternoon, and a list of what to fix.

Monthly

8 skills

Used daily or weekly

04 Track record

Nine years, in numbers.

The figures that matter to clients: how much shipped, and how many came back.

The figures that matter to clients: how much shipped, and how many came back.

activity monitor — wren

all time

Years practising

9

of 10 planned

Projects shipped

42

since 2017

Teams worked with

31

across 6 countries

Clients who came back

96%

hired me again

Figures from client projects 2017 to 2026

05 Kind words

What clients say afterwards.

Six messages, lightly trimmed. Names and companies are fictional in this demo.

Six messages, lightly trimmed. Names and companies are fictional in this demo.

messages — kind words

6 messages

Wren rewrote our product pages around how people actually choose coffee. Our repeat orders went up and my inbox went quiet.

Priya Nandakumar

Fernhill Roasters

She sat in on our booking calls before drawing anything. That is why the flow works, and why our developers trusted it.

Tomas Berglund

Northbound Tours

Wren interviewed twenty-one stallholders in their slowest hour. Nobody else had asked them anything.

Aisha Mbeki

Quay Street Market

The site moves the way our buildings feel: slowly and in order. Clients mention it in the first meeting.

Daniel Kirkwood

Marlow & Finch Architects

She made the design system a shared project, not a handover. Engineers use it because they helped build it.

Hannah Osei

Tidepool Ocean Data

Enquiries got better overnight. People now arrive knowing the wood, the wait and roughly the cost.

Leo Marchetti

Oak & Ember Furniture

6 conversations

All replied to

// next step

Want to work together?

Tell me what you’re building. I reply within one working day.

wren@desk ~ % open contact

Got a project? Say hello.

I reply to every message within one working day, usually sooner.

Now

Free from October

Bristol, UK

Reply within a day

Colophon

Set in Geist and Geist Mono

Built on Deskcase

Photos from Unsplash

© 2026 Wren Okafor · a demo portfolio

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