Product design
Design systems
Front-end build
Prototyping
User research
Brand identity
Motion
CMS setup
01 Selected work
Eight projects, from first sketch to shipped.
finder — all work
8 items
Product
2026
Northbound
A booking app for small-group cycling tours, rebuilt around the thumb.
31% more bookings finished on phones
Web
2025
Fernhill Roasters
A small roastery's shop, redesigned so the coffee sells itself.
Repeat orders up from 22% to 34%
Web
2025
Oak & Ember
A furniture workshop's site that answers the lead-time question up front.
Enquiries about lead time cut by half
Brand
2024
Paperwing
A stationery brand with a mark you can fold from a single sheet.
Stocked in 40 independent shops
Research
2025
Quay Street Market
Twenty-one vendor interviews, then a directory that stalls could update themselves.
21 interviews, 1 shared directory
Product
2026
Signal Hill
A companion app for a trail-running series, built to work with wet hands.
9,400 runners used it on race day
Motion
2024
Marlow & Finch
An architecture studio's site where the buildings do the talking and the motion stays quiet.
Average visit up from 1:10 to 2:45
Systems
2026
Tidepool
A design system for an ocean-data dashboard, built in the open with the engineers.
60 components, 1 shared token file
8 items
02 About
A designer who also writes the code.
For nine years I’ve designed and built products and websites for small teams: booking apps, shops, a design system for ocean data. I sketch on paper first, prototype in code second, and test with real people before anything ships.
I like working with teams of three to thirty who need one person to hold the whole thing together: the research, the screens, and the front-end. You get someone who can talk to your developers in their own language, and to your customers in theirs.
about this desk
v9.0
Wren Okafor
Product designer and front-end developer
Bristol, UK · works remotely
9 years, 40+ shipped projects
Teams of 3 to 30
Interaction design, part-time
Within one working day
12 October 2026
Last updated September 2026
03 Process
How a project runs, one command at a time.
terminal — wren@desk
zsh
wren@desk ~ %
./process --list
02
Sketch
03
Prototype
04
Build
05
Hand over
wren@desk ~ %
04 Track record
Nine years, in numbers.
activity monitor — wren
all time
Years practising
9
of 10 planned
Projects shipped
42
since 2017
Teams worked with
31
across 6 countries
Clients who came back
96%
hired me again
Figures from client projects 2017 to 2026
05 Services
What I can do for you.
settings — services
6 panes
Product design sprint
2 weeks
Two weeks from a fuzzy idea to a prototype you can put in front of five users.
Sketches, clickable prototype, test notes
Website design and build
6 to 10 weeks
A complete site, designed and built in code with a CMS you can edit yourself.
Design, build, CMS setup, handover
Brand and identity
6 weeks
A name-safe mark, a colour and type system, and a short guide people will read.
Logo, palette, type, guideline booklet
Design system
8 to 16 weeks
Components, tokens and documentation your designers and developers share.
Component library, tokens, docs
Research and testing
3 weeks
Interviews and usability tests that tell you what to fix first.
Interview notes, findings, priority list
Monthly retainer
Monthly
A fixed number of days each month for the people who need design on call.
Reserved days, weekly check-in
6 services
06 Kind words
What clients say afterwards.
messages — kind words
6 messages
Wren rewrote our product pages around how people actually choose coffee. Our repeat orders went up and my inbox went quiet.
Priya Nandakumar
Fernhill Roasters
She sat in on our booking calls before drawing anything. That is why the flow works, and why our developers trusted it.
Tomas Berglund
Northbound Tours
Wren interviewed twenty-one stallholders in their slowest hour. Nobody else had asked them anything.
Aisha Mbeki
Quay Street Market
The site moves the way our buildings feel: slowly and in order. Clients mention it in the first meeting.
Daniel Kirkwood
Marlow & Finch Architects
She made the design system a shared project, not a handover. Engineers use it because they helped build it.
Hannah Osei
Tidepool Ocean Data
Enquiries got better overnight. People now arrive knowing the wood, the wait and roughly the cost.
Leo Marchetti
Oak & Ember Furniture
6 conversations
07 Toolkit
The skills behind the work.
applications
8 items
8 skills
08 Journal
Notes on how I work.
notes — journal
6 notes
6 notes
09 Questions
Things people ask first.
help — common questions
6 topics
What does a project cost?
How long does a typical project take?
Can you work with our developers?
Do you take projects outside the UK?
Will I be able to edit the site myself?
Do you offer support after launch?
Not here? Ask me directly
10 Contact
Let’s make something useful.
mail — new message
to Wren
Free from 12 October
Reply time
Within one working day
Based in
Bristol, UK. Calls in your time zone
Quick call